Paid social
20 lessons · Self-paced or live
Paid social
Meta Ads Training
- Creative testing
Meta advertising rewards a very different discipline than search. Demand is created rather than captured, creative carries most of the performance, and the reporting is probabilistic. This track teaches the platform mechanics and then the judgement that goes with them.
You work through Business Manager and asset permissions, the Pixel and Conversions API, campaign objectives, audience strategy and structured creative testing. The measurement lessons are deliberately blunt about attribution windows and modelled results.
Level
Beginner to advanced
Content
20 lessons
Format
Self-paced or live
What you learn
The six things this
The six things this
track is built around
Business Manager done properly
Assets, permissions, ad accounts and domain verification set up so ownership never becomes a problem later.
Pixel and Conversions API
Standard events, parameters, deduplication and why server-side tracking changed the reporting picture.
Objectives and campaign structure
Choosing objectives honestly, consolidation versus segmentation, and giving the delivery system room to work.
Audiences and exclusions
Custom and lookalike audiences, broad targeting, and retargeting windows that reflect the real buying cycle.
Creative testing frameworks
Building a hypothesis, testing concepts rather than colours, and reading results without fooling yourself.
Reading the numbers
Attribution settings, modelled conversions, incrementality thinking and reconciling platform data with analytics.
Structure
The modules, in order
Modules run in sequence because each one assumes the previous one. Experienced specialists usually start partway through, which we agree before the plan is written.
Included
20 lessons
Plus the templates and checklists attached to this track, which stay yours after the training ends.
01
Module 1 — Setup and ownership
Business Manager, ad accounts, page and pixel assets, permissions and the mistakes that cost agencies access.
02
Module 2 — Tracking
Pixel implementation, standard and custom events, Conversions API, event matching quality and deduplication.
03
Module 3 — Campaign construction
Objectives, budget strategy, placements, and structuring for learning phase stability.
04
Module 4 — Audience strategy
Cold, warm and retargeting layers, exclusion logic, and when broad simply outperforms everything else.
05
Module 5 — Creative
Concept development, formats, hooks, iteration cadence and structured testing that produces usable conclusions.
06
Module 6 — Measurement and scaling
Attribution reality, reporting to stakeholders, scaling budgets without breaking delivery, and diagnosing fatigue.
Who it is for
This track fits you if
Performance marketers running paid social
E-commerce and lead generation owners
Creative teams who need to brief for performance
Anyone inheriting an untidy ad account
Outcomes
By the end you can
Set up an account structure that will not need rebuilding
Implement and verify tracking, including server-side events
Run a creative testing cycle with a defensible conclusion
Explain platform numbers to someone who does not trust them
Pricing on request
We do not publish price lists. Every plan is quoted individually after we look at your channels, your team size and the level you are starting from.
Request training
Ask about Meta Ads Training
Tell us what you already run and what you would like to improve. We reply with a plan for this track, what to skip, and an individual quote.
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Keep going
Related
Related
training tracks
Most learners combine two or three tracks. These pair naturally with the one you are looking at.
Search advertising
Search, Performance Max and Shopping campaigns built the way an account manager actually builds them: structure first, then bidding, then the search terms report.
Analytics
The event data model, conversions, explorations and attribution — taught so that the numbers you report can survive a hard question.
Measurement
Tags, triggers, variables and the data layer — including server-side containers, consent mode and a versioning discipline that prevents accidents.
Start here
Ready to build the skills your campaigns depend on?
Send us a short description of your channels and your goals. We will put together a learning plan and tell you exactly what it involves.
