Analytics
22 lessons · Self-paced or live
Analytics
Google Analytics 4
- Events
- Explorations
- Attribution
GA4 is a different data model, not a redesign. Once events and parameters make sense, the rest of the interface stops feeling arbitrary. This track starts with the model, then builds a measurement plan, then teaches the reporting surfaces on top of it.
You configure a property from scratch, define events and key events, build audiences and explorations, and connect the property to Google Ads. We also spend real time on where GA4 disagrees with ad platforms, and how to explain that difference calmly.
Level
Beginner to advanced
Content
22 lessons
Format
Self-paced or live
What you learn
The six things this
The six things this
track is built around
The event data model
Events, parameters, user properties and the collection limits that quietly shape what you can report on.
Property configuration
Data streams, enhanced measurement, internal traffic, data retention, cross-domain and consent settings.
A measurement plan
Deciding what to track before you track it, naming conventions, and a documented plan the whole team can follow.
Key events and conversions
Defining, importing and validating conversions, and keeping them consistent with the ad platforms.
Explorations and reports
Funnel, path and segment overlap explorations, custom dimensions, comparisons and useful custom reports.
Attribution and channels
Default channel groupings, attribution models, data-driven attribution and reconciling GA4 with platform reporting.
Structure
The modules, in order
Modules run in sequence because each one assumes the previous one. Experienced specialists usually start partway through, which we agree before the plan is written.
Included
22 lessons
Plus the templates and checklists attached to this track, which stay yours after the training ends.
01
Module 1 — The model
How GA4 collects and structures data, and what the schema means for the questions you can answer.
02
Module 2 — Setup
Creating a property, streams, enhanced measurement, filters, retention and consent configuration.
03
Module 3 — Planning measurement
Turning business questions into events and parameters, and writing a plan that outlives the person who wrote it.
04
Module 4 — Events and conversions
Custom events, parameters, key events, e-commerce tracking and validation with DebugView.
05
Module 5 — Analysis
Standard reports, explorations, audiences, segments and answering a real business question end to end.
06
Module 6 — Connections and reporting
Google Ads linking, BigQuery export basics, looker-style dashboards and monthly reporting practice.
Who it is for
This track fits you if
Marketers who inherited a GA4 property they did not build
Analysts formalising a measurement plan
Business owners who want trustworthy numbers
Developers implementing tracking with marketing
Outcomes
By the end you can
Configure a property that collects what the business actually needs
Build explorations that answer a question rather than fill a slide
Validate conversions before they reach a report
Explain calmly why two platforms show different numbers
Pricing on request
We do not publish price lists. Every plan is quoted individually after we look at your channels, your team size and the level you are starting from.
Request training
Ask about Google Analytics 4
Tell us what you already run and what you would like to improve. We reply with a plan for this track, what to skip, and an individual quote.
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Keep going
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Start here
Ready to build the skills your campaigns depend on?
Send us a short description of your channels and your goals. We will put together a learning plan and tell you exactly what it involves.
