Measurement
18 lessons · Self-paced or live
Measurement
Google Tag Manager
- Data layer
- Consent
- Server-side
Tag Manager is where measurement plans become real, and where they most often break. This track teaches the container model properly: tags, triggers, variables and the data layer, followed by debugging habits that catch problems before publishing.
The later modules cover consent mode, server-side tagging and container governance — naming, folders, versions and workspaces — because most tracking failures come from process rather than syntax.
Level
Intermediate
Content
18 lessons
Format
Self-paced or live
What you learn
The six things this
The six things this
track is built around
The container model
How tags, triggers and variables fit together, and what actually happens on the page at load.
The data layer
Designing a data layer with developers, pushing events, and handling timing and race conditions.
Practical implementations
GA4 configuration and event tags, ad platform conversions, form and scroll tracking, e-commerce events.
Debugging
Preview mode, DebugView, browser tooling and a repeatable process for finding where an event disappeared.
Consent and privacy
Consent mode, blocking triggers, regional behaviour and working with a consent platform.
Server-side tagging
What server-side containers change, when they are worth the cost, and how requests flow through them.
Structure
The modules, in order
Modules run in sequence because each one assumes the previous one. Experienced specialists usually start partway through, which we agree before the plan is written.
Included
18 lessons
Plus the templates and checklists attached to this track, which stay yours after the training ends.
01
Module 1 — Fundamentals
Container setup, the tag/trigger/variable model, built-in variables and publishing safely.
02
Module 2 — Data layer
Structure, naming, developer handover documentation and event-driven implementations.
03
Module 3 — Marketing tags
GA4, Google Ads and Meta implementations including e-commerce and lead events.
04
Module 4 — Debugging and QA
Preview, DebugView, network inspection and a QA checklist for every release.
05
Module 5 — Consent
Consent mode v2, CMP integration, tag blocking and documenting what is collected and when.
06
Module 6 — Server-side and governance
Server containers, clients and transformations, plus naming, folders, versions and access control.
Who it is for
This track fits you if
Analysts and marketers who implement their own tracking
Agencies standardising client containers
Developers who inherited a marketing container
Teams preparing for a consent or privacy review
Outcomes
By the end you can
Implement a tracking plan without waiting on a developer for every change
Debug a broken event methodically instead of by guesswork
Keep a container clean enough to hand to someone else
Understand what server-side tagging really solves
Pricing on request
We do not publish price lists. Every plan is quoted individually after we look at your channels, your team size and the level you are starting from.
Request training
Ask about Google Tag Manager
Tell us what you already run and what you would like to improve. We reply with a plan for this track, what to skip, and an individual quote.
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