Campaign Optimization

Performance 20 lessons · Self-paced or live

Performance

Testing
CRO
Statistics

Optimisation goes wrong when changes are made faster than results can be measured. This track teaches diagnosis first — finding the actual constraint — and then a change process with enough discipline to learn from each intervention.

You work with significance and sample size at a practical level, design tests that can conclude, improve landing pages and offers, and build the weekly and monthly routines that keep performance moving in the right direction.

Level Intermediate to advanced

Content 20 lessons

Format Self-paced or live

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What you learn

The six things this
track is built around

Diagnosing the constraint

Working back from the metric that moved to the mechanism that moved it, before touching a setting.

Statistics you actually need

Sample size, significance, confidence intervals and why most short tests conclude nothing.

Test design

One variable at a time, holdouts, sequencing tests and documenting a hypothesis before you start.

Landing pages and offers

Message match, friction, form design and the offer changes that outperform any bid adjustment.

Budget and bid decisions

Reallocating spend on evidence, pacing, and knowing when to leave an automated strategy alone.

The optimisation routine

Weekly checks, monthly reviews, quarterly rebuilds and a changelog that explains what happened and why.

Structure

The modules, in order

Modules run in sequence because each one assumes the previous one. Experienced specialists usually start partway through, which we agree before the plan is written.

Included 20 lessons

Plus the templates and checklists attached to this track, which stay yours after the training ends.

Module 1 — Reading performance

Metric hierarchies, segmentation, noise, seasonality and identifying real change.

Module 2 — Applied statistics

Sample size planning, significance, and interpreting results without overclaiming.

Module 3 — Testing

Creative, audience, bidding and landing page tests, plus experiment tools inside ad platforms.

Module 4 — Conversion rate work

Page speed, message match, forms, trust signals and offer structure.

Module 5 — Budget management

Pacing, reallocation rules, scaling steps and the failure modes of scaling too fast.

Module 6 — Process

Building the recurring routine, the changelog, and reporting improvement honestly over time.

Who it is for

This track fits you if

Specialists responsible for account performance

Teams that change too much at once

Consultants who need a defensible process

Anyone reporting on results to a sceptical stakeholder

Outcomes

By the end you can

Find the real constraint before making changes

Design a test that can reach a conclusion

Improve conversion rate as well as traffic quality

Keep a changelog that explains performance months later

Pricing on request

We do not publish price lists. Every plan is quoted individually after we look at your channels, your team size and the level you are starting from.

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